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How It Works

Advanced Proposal Optimization

Our tested and proven methodology is continuously optimized to produce meaningful and actionable recommendations to help you reach your revenue goals faster and with more confidence. 
Proposal Experience Optimization  by Proposal Win

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STEP 1  -  Inputs
We have successfully narrowed the endless number of possible inputs into a prioritized collection of artifacts, factors, variables, conditions and scenarios. 

We efficiently gather your inputs via a secure and simple series of revenue opportunity relevant questions and interactives, using our Secure Input Collector.

  • Pre-Proposal  -  what you have done / plan to do 
  • Your Proposal  -  why, how, what you have sent / plan to send 
  • Post-Proposal  -  current approach / planned approach 
  • E2E Experience  -  everything, the end-to-end proposal experience 

You will not overwhelm us with data / info ... best to include what you can, rather than leave something out that would help us better help you.

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STEP 2  -  Review
Advanced Proposal Win Strategy (APWS) is our proprietary methodology that leverages years of real-world experience to produce revenue focused recommendations within the context of your specific business objectives.

Extensive Large Deal Experience  
With respect to proposal.win services, it is important to emphasize both uncommon and comprehensive experience on both-sides-of-the-table for very large, high-touch deals (e.g., over 1,000+ proposals, $1mm to $700mm deals, 1 to 10 Year Agreements across multiple industries and geographies). 

Buyer's Perspective 
In procurement helping private and publicly traded organizations evaluate, de-risk, justify and get the best possible return on their investments. 

Seller's Perspective
In sales helping private and publicly traded organizations discover, de-risk and get the best possible return on the value delivered to customers. 

Org-Wide Perspective 
As well as hands-on experience helping all functional areas of my client's companies acquire, retain and expand both one-time and recurring revenue.

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STEP 3  -  Outputs
You get easy-to-understand and actionable recommendations to guide your Proposal Win Strategy.
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Detailed Report + Recommendations + Rationale for ... 
  • Pre-Proposal  -  everything prior to submitting your proposal
  • Your Proposal  -  your proposal design, content and delivery 
  • Post-Proposal  -  current approach / planned approach 
  • E2E Experience  -  everything related to accelerating proposal wins 

Also included is feedback on ... 
  • Your Offerings  -  What they get  
  • Your Pricing  -  What they pay  
  • Your Messaging  -  Why they pay  

Here is how we deliver your tailored Proposal Win Strategy ... 
  • Scorecard  -  efficiently highlighting strengths and weaknesses
  • Recommendations  -  easy to understand presentation ( .pdf, .pptx ) 
  • Priorities Video  -  brief video summarizing your TOP 3 Priorities 

The above recommendations, rationale and a prioritized action-plan are delivered electronically in an easy-to-share presentation format.

High ACV Software Sales
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